According to a February 2023 survey on news consumption in Australia, 60 percent of Guardian Australia consumers identified as being politically left-wing. In comparison, 41 percent of skynews.com.au consumers identified as right-wing.
Online-only news brands accessed by consumers in Australia as of February 2023, by political orientation
The survey question(s) was phrased as follows: "Some people talk about ‘left’, ‘right’ and ‘centre’ to describe parties and politicians. (Generally socialist parties would be considered ‘left wing’ whilst conservative parties would be considered ‘right wing’). With this in mind, where would you place yourself on the following scale? Which of the following brands have you used to access news offline in the last week (via TV, radio, print, and other traditional media)? Please select all that apply.".
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APO, & University of Canberra. (June 14, 2022). Online-only news brands accessed by consumers in Australia as of February 2023, by political orientation [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/893970/australia-online-only-news-brands-accessed-by-political-orientation/
APO, und University of Canberra. "Online-only news brands accessed by consumers in Australia as of February 2023, by political orientation." Chart. June 14, 2022. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/893970/australia-online-only-news-brands-accessed-by-political-orientation/
APO, University of Canberra. (2022). Online-only news brands accessed by consumers in Australia as of February 2023, by political orientation. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/893970/australia-online-only-news-brands-accessed-by-political-orientation/
APO, and University of Canberra. "Online-only News Brands Accessed by Consumers in Australia as of February 2023, by Political Orientation." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/893970/australia-online-only-news-brands-accessed-by-political-orientation/
APO & University of Canberra, Online-only news brands accessed by consumers in Australia as of February 2023, by political orientation Statista, https://www.statista.com/statistics/893970/australia-online-only-news-brands-accessed-by-political-orientation/ (last visited September 26, 2024)
Online-only news brands accessed by consumers in Australia as of February 2023, by political orientation [Graph], APO, & University of Canberra, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/893970/australia-online-only-news-brands-accessed-by-political-orientation/