This statistic depicts the results of a survey investigating on the reasons that drive the decisions of customers regarding buying books through different purchase channels because of convenience in Italy in 2017, broken down by gender and by purchase channel. According to data, 59 percent of asked female readers preferred to buy books at large scale distribution because books were always on sale, while just 16 percent of asked male readers admitted to by books at bookstores because they took the chance when there were promotions and sales.
Convenience as reason to choose where to buy a book in Italy in 2017, by gender and by purchase channel
Characteristic
Women
Men
Large scale distribution (books are always on sale)
59%
33%
Online (there are oft promotions and sales)
46%
42%
Bookstore (I take the chance when there are discounts and sales)
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Associazione Italiana Editori. (March 8, 2018). Convenience as reason to choose where to buy a book in Italy in 2017, by gender and by purchase channel [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/893866/convenience-as-reason-to-choose-where-to-buy-a-book-in-italy/
Associazione Italiana Editori. "Convenience as reason to choose where to buy a book in Italy in 2017, by gender and by purchase channel." Chart. March 8, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/893866/convenience-as-reason-to-choose-where-to-buy-a-book-in-italy/
Associazione Italiana Editori. (2018). Convenience as reason to choose where to buy a book in Italy in 2017, by gender and by purchase channel. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/893866/convenience-as-reason-to-choose-where-to-buy-a-book-in-italy/
Associazione Italiana Editori. "Convenience as Reason to Choose Where to Buy a Book in Italy in 2017, by Gender and by Purchase Channel." Statista, Statista Inc., 8 Mar 2018, https://www.statista.com/statistics/893866/convenience-as-reason-to-choose-where-to-buy-a-book-in-italy/
Associazione Italiana Editori, Convenience as reason to choose where to buy a book in Italy in 2017, by gender and by purchase channel Statista, https://www.statista.com/statistics/893866/convenience-as-reason-to-choose-where-to-buy-a-book-in-italy/ (last visited July 22, 2024)
Convenience as reason to choose where to buy a book in Italy in 2017, by gender and by purchase channel [Graph], Associazione Italiana Editori, March 8, 2018. [Online]. Available: https://www.statista.com/statistics/893866/convenience-as-reason-to-choose-where-to-buy-a-book-in-italy/
