Italy: convenience as reason to choose where to buy a book 2017

Convenience as reason to choose where to buy a book in Italy in 2017, by gender and by purchase channel

CharacteristicWomenMen
Large scale distribution (books are always on sale) 59% 33%
Online (there are oft promotions and sales) 46% 42%
Bookstore (I take the chance when there are discounts and sales) 21% 16%
Created with Highcharts 7.2.2Share of respondents33%33%42%42%16%16%59%59%46%46%21%21%WomenMenLarge scale distribution (books are always on sale)Online (there are oft promotions and sales)Bookstore (I take the chance when there are discounts and sales)
0%5%10%15%20%25%30%35%40%45%50%55%60%65%
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Source

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Release date

March 2018

Region

Italy

Survey time period

2017

Number of respondents

2,000 respondents

Age group

14-75 years

Supplementary notes

The source does not provide any additional information about the survey.

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