This statistic depicts the results of a survey investigating on the reasons of customers for buying books through online store in Italy in 2017, broken down by gender and by reason. According to data, female readers bought books using online stores because they found it more comfortable. Also the majority of male readers shared the same opinion (54 percent).
Reasons for buying books through online stores in Italy in 2017, by gender and reason
Characteristic
Women
Men
I find it more comfortable, I can buy anytime from anywhere
56%
54%
There are often discounts and promotions
46%
42%
The home delivery service is practical
43%
38%
I already know what I want and I need less time than going to a shop
38%
35%
I can find books that I can't easily find in other places
27%
22%
I can get books in a very short time
21%
19%
I had a gift card
11%
10%
There isn't any book shop or book seller that I can easily reach
10%
10%
When buying products online I take a look at the books and sometimes I buy them
9%
12%
I choose following the book suggestion of the website
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Associazione Italiana Editori. (March 8, 2018). Reasons for buying books through online stores in Italy in 2017, by gender and reason [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/893836/reasons-for-buying-books-on-online-stores-in-italy/
Associazione Italiana Editori. "Reasons for buying books through online stores in Italy in 2017, by gender and reason." Chart. March 8, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/893836/reasons-for-buying-books-on-online-stores-in-italy/
Associazione Italiana Editori. (2018). Reasons for buying books through online stores in Italy in 2017, by gender and reason. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/893836/reasons-for-buying-books-on-online-stores-in-italy/
Associazione Italiana Editori. "Reasons for Buying Books through Online Stores in Italy in 2017, by Gender and Reason." Statista, Statista Inc., 8 Mar 2018, https://www.statista.com/statistics/893836/reasons-for-buying-books-on-online-stores-in-italy/
Associazione Italiana Editori, Reasons for buying books through online stores in Italy in 2017, by gender and reason Statista, https://www.statista.com/statistics/893836/reasons-for-buying-books-on-online-stores-in-italy/ (last visited December 22, 2024)
Reasons for buying books through online stores in Italy in 2017, by gender and reason [Graph], Associazione Italiana Editori, March 8, 2018. [Online]. Available: https://www.statista.com/statistics/893836/reasons-for-buying-books-on-online-stores-in-italy/
