This statistic illustrates the results of a 2017 survey on the share of respondents who were willing to use social media for interaction with their bank in the United Kingdom, broken down by generation. Of respondents from Generation Z (the youngest generation surveyed), 18 percent reported they would use social media to access and receive financial services.
Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation
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Share of respondents**
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* Original survey question: "Would you consider interacting with your main bank using any of the following methods? - Social Media"
** Respondents, who want to interact with banks that way, but currently do not.
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Accenture. (May 9, 2018). Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/
Accenture. "Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation." Chart. May 9, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/
Accenture. (2018). Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/
Accenture. "Share of Respondents Who Would Use Social Media for Interaction with Their Bank* in The United Kingdom (Uk) in 2017, by Generation." Statista, Statista Inc., 9 May 2018, https://www.statista.com/statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/
Accenture, Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation Statista, https://www.statista.com/statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/ (last visited July 22, 2024)
Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation [Graph], Accenture, May 9, 2018. [Online]. Available: https://www.statista.com/statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/
