Share of influencers posting sponsored content on Instagram 2019, by gender

Published by Statista Research Department, Jan 6, 2023
Over the course of 2019 an analysis of more than three million Instagram #ad posts was done, to determine, among others, the demographics of influencers. According to the findings, 84 percent of influencers creating sponsored posts on Instagram were women.

Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender

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Release date

December 2019

Region

Worldwide

Survey time period

2019

Age group

12-64 years

Special properties

based on data from over 3 million Instagram #ad posts

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Statistics on " Social media advertising in Belgium "

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Other statistics that may interest you Social media advertising in Belgium

Market size

5

Content marketing

3

Audience

5

Biggest influencers

6

Consumer attitudes

4

Further related statistics

10

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Statistics

Topics

Social media advertising and marketing in BelgiumSocial media in Belgium
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