Over the course of 2019 an analysis of more than three million Instagram #ad posts was done, to determine, among others, the demographics of influencers. According to the findings, 84 percent of influencers creating sponsored posts on Instagram were women.
Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender
Characteristic
Share of influencers
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Social Media Today. (December 18, 2019). Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/
Social Media Today. "Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender." Chart. December 18, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/
Social Media Today. (2019). Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/
Social Media Today. "Distribution of Influencers Creating Sponsored Posts on Instagram Worldwide in 2019, by Gender." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/
Social Media Today, Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender Statista, https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/ (last visited July 22, 2024)
Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender [Graph], Social Media Today, December 18, 2019. [Online]. Available: https://www.statista.com/statistics/893749/share-influencers-creating-sponsored-posts-by-gender/