This statistic presents the leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018. According to the findings, 32 percent of advertisers stated that their primary measurement of advanced TV effectiveness was advanced-targeted audience GRPs or impressions, beyond the scope of age and gender.
Leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018
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Videology. (June 26, 2018). Leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/893654/leading-metrics-measure-advanced-tv-advertising-effectiveness/
Videology. "Leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018." Chart. June 26, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/893654/leading-metrics-measure-advanced-tv-advertising-effectiveness/
Videology. (2018). Leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/893654/leading-metrics-measure-advanced-tv-advertising-effectiveness/
Videology. "Leading Metrics Used to Measure The Effectiveness of Advanced Tv Advertising in The United States According to Advertisers as of January 2018." Statista, Statista Inc., 26 Jun 2018, https://www.statista.com/statistics/893654/leading-metrics-measure-advanced-tv-advertising-effectiveness/
Videology, Leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018 Statista, https://www.statista.com/statistics/893654/leading-metrics-measure-advanced-tv-advertising-effectiveness/ (last visited December 21, 2024)
Leading metrics used to measure the effectiveness of advanced TV advertising in the United States according to advertisers as of January 2018 [Graph], Videology, June 26, 2018. [Online]. Available: https://www.statista.com/statistics/893654/leading-metrics-measure-advanced-tv-advertising-effectiveness/
