Motivations to buy books online Japan 2018, by gender

Published by Statista Research Department, Sep 24, 2019
The statistic depicts the results of a survey about the leading reasons to purchase books online among people in Japan in 2018, sorted by gender. In the period examined, about 49.3 percent of female and 41.8 percent of male respondents claimed to buy books online because they can make the purchase without going to a bookstore.

Reasons to buy books online among people in Japan in 2018, by gender

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Release date

March 2018

Region

Japan

Survey time period

June 22 to 25, 2018

Number of respondents

1,753*

Age group

15 to 69 years

Special properties

multiple answers were possible

Method of interview

Online interview

Supplementary notes

*909 female respondents and 844 male respondents.
Original question: "What are your reasons for using online bookstores?".

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