This statistic presents the leading challenges of advanced TV advertising according to advertisers in the United States as of January 2018. According to the findings, 42 percent of surveyed advertisers stated that their leading challenge when using advanced TV ads was the quality of inventory, specifically in regards to issues such as it being verified or fraud-free.
Leading challenges of advanced TV advertising according to advertisers in the United States as of January 2018
Characteristic
Share of respondents
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Videology. (June 26, 2018). Leading challenges of advanced TV advertising according to advertisers in the United States as of January 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/893380/leading-challenges-advanced-tv-advertising/
Videology. "Leading challenges of advanced TV advertising according to advertisers in the United States as of January 2018." Chart. June 26, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/893380/leading-challenges-advanced-tv-advertising/
Videology. (2018). Leading challenges of advanced TV advertising according to advertisers in the United States as of January 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/893380/leading-challenges-advanced-tv-advertising/
Videology. "Leading Challenges of Advanced Tv Advertising According to Advertisers in The United States as of January 2018." Statista, Statista Inc., 26 Jun 2018, https://www.statista.com/statistics/893380/leading-challenges-advanced-tv-advertising/
Videology, Leading challenges of advanced TV advertising according to advertisers in the United States as of January 2018 Statista, https://www.statista.com/statistics/893380/leading-challenges-advanced-tv-advertising/ (last visited July 22, 2024)
Leading challenges of advanced TV advertising according to advertisers in the United States as of January 2018 [Graph], Videology, June 26, 2018. [Online]. Available: https://www.statista.com/statistics/893380/leading-challenges-advanced-tv-advertising/