This statistic presents the share of TV advertising budgets spent programmatically in the United States in 2017 and 2018. According to the findings, in 2018, 43 percent of respondents said they spent between one and 25 percent of their TV ad budgets on programmatic buying.
Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018
Characteristic
2017
2018
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Programmatic is defined as technologies that automate the targeting, buying, and/or optimization of media inventory.
Survey question for 2017: "What percentage do you anticipate spending via programmatic in 2018?"
Survey question for 2018: "What percent of your [company's/clients'] TV advertising would you estimate is currently being spent programmatically?"
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Videology. (June 26, 2018). Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/892976/tv-advertising-budgets-spent-programmatically/
Videology. "Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018." Chart. June 26, 2018. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/892976/tv-advertising-budgets-spent-programmatically/
Videology. (2018). Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/892976/tv-advertising-budgets-spent-programmatically/
Videology. "Share of Tv Advertising Budgets Spent Programmatically in The United States in 2017 and 2018." Statista, Statista Inc., 26 Jun 2018, https://www.statista.com/statistics/892976/tv-advertising-budgets-spent-programmatically/
Videology, Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018 Statista, https://www.statista.com/statistics/892976/tv-advertising-budgets-spent-programmatically/ (last visited September 01, 2024)
Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018 [Graph], Videology, June 26, 2018. [Online]. Available: https://www.statista.com/statistics/892976/tv-advertising-budgets-spent-programmatically/
