World's main enotourism destinations 2021
A December 2021 study analyzed the main destinations worldwide for wine tourism. It ranked the selected countries based on a series of factors, such as the average consumption of wine, the average cost of a bottle, and the number of wine tours per 100 thousand people. With an index score of 8.28 out of 10, Italy emerged as the leading destination for wine lovers. Of the 10 leading wine countries in the ranking, six were in Europe.