Japan: food delivery market size 2027

In the fiscal year 2022, the market size of food delivery via mail-order in Japan amounted to an estimated 4.58 trillion Japanese yen. The food delivery market has been continuously expanding during the surveyed period. The market size is expected to stagnate from 2024 onwards.

Food delivery by consumer cooperatives

Food delivery by consumer cooperatives (Seikyo) comprised the second-largest segment in the food delivery industry, generating more than one third of the industry's revenue. Consumer cooperatives have a long tradition in Japan and are well-established in society, shown by the large household subscription rates throughout the country. Community-based retail co-ops are the principal agents involved in food distribution, constituting the main pillar of consumer cooperatives in terms of membership and generated revenue alike.

Consumer behavior

With the advent of the COVID-19 pandemic, consumer behavior shifted in favor of food deliveries. This includes online grocery shopping, as well as meal deliveries from restaurants. In terms of online grocery shopping, Rakuten Seiyu, Aeon, and Ito-Yokado were the top runners. On average, the most common price range for food deliveries was between 2,000 and 2,500 Japanese yen, but the spectrum of expenses was diverse.

Retail value of food mail-order delivery in Japan from fiscal year 2016 to 2022 with forecasts until 2027 (in trillion Japanese yen)

Characteristic	Retail value in trillion Japanese yen
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Release date

March 2024

More information

Region

Japan

Survey time period

fiscal year 2016 to 2022; the Japanese fiscal year begins on April 1 of the stated year and ends on March 31 of the following year

Special properties

the market size is based on retail value

Supplementary notes

*Forecast.

Market of food delivery includes e-commerce websites (including catalogue mail order), co-op delivery services, natural food delivery services, online supermarkets, and food producer direct sales.
Market includes delivery of fishery and livestock products, vegetables and fruits, rice, drinks, alcoholic beverages, sweets, health foods, and other processed foods.
Excluding deliveries via convenience stores.

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Values have been rounded.

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