Share of consumers who paid for online news in Australia 2021 by age
In 2021, 16 percent of Australians aged between 24 and 39 paid for an online news subscription, compared to 10 percent of those aged over 75 who paid for a subscription.
Print media subscriptions and global context
The story is slightly different for printed newspapers; in the same year, 40 percent of each age bracket said they had paid for printed newspapers. However, in line with trends across the world, the Australian retail market for newspapers and printed books has witnessed a yearly drop in turnover. Turnover was less than three billion Australian dollars for the first time in 2018.
News subscriptions and media brand trust
Australians with either a physical or digital news subscription is comparatively small. The largest share was from older generations; 39 percent of those in the mature age bracket had a subscription whereas only six percent of trailing millennials had one. Trust in media brands in Australia is generally very high; 72 percent of respondents to a 2020 survey said they trusted ABC news and 71 percent said they trusted SBS news. When it came to newspapers, 63 percent said they trusted regional and local newspapers.
Print media subscriptions and global context
The story is slightly different for printed newspapers; in the same year, 40 percent of each age bracket said they had paid for printed newspapers. However, in line with trends across the world, the Australian retail market for newspapers and printed books has witnessed a yearly drop in turnover. Turnover was less than three billion Australian dollars for the first time in 2018.
News subscriptions and media brand trust
Australians with either a physical or digital news subscription is comparatively small. The largest share was from older generations; 39 percent of those in the mature age bracket had a subscription whereas only six percent of trailing millennials had one. Trust in media brands in Australia is generally very high; 72 percent of respondents to a 2020 survey said they trusted ABC news and 71 percent said they trusted SBS news. When it came to newspapers, 63 percent said they trusted regional and local newspapers.
