Snapchat usage in Australia 2018 by generation

Published by
Christopher Hughes,
Jan 3, 2023
This statistic displays the usage of Snapchat in Australia in 2018, by generation. During the survey period, around 29 percent of trailing millennials aged between 14 and 28 years reported to actively use Snapchat.

Share of Snapchat usage in Australia in 2018, by generation

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Source

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Release date

September 2018

Region

Australia

Survey time period

2018

Number of respondents

2,000+

Age group

14 years and older

Supplementary notes

The question was phrased by the source as follows: 'Which of the following social media platforms do you spend the most time on each week? Please select up to three'.

Age groups are defined as follows:

  • - Trailing Millenials: 14-28 years
  • - Leading Millenials: 29-34 years
  • - Xers: 35-51 years
  • - Boomers: 52-70 years
  • - Matures: 71 years and older

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