Most chosen health & beauty brands in the UK 2023, by consumer reach points

Published by
D. Petruzzi,
Aug 21, 2024

This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in the United Kingdom (UK) in 2023. That year, Colgate was the leading brand for health and beauty in the UK, with approximately 110 million consumer reach points. Nivea and Dove ranked in second and third place, with 98 million and 82 million consumer reach points, respectively.

Leading 20 health and beauty brands ranked by consumer reach points in the United Kingdom (UK) in 2023 (in millions)

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Release date

August 2024

Region

United Kingdom

Survey time period

2023

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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