The graph shows the share of customers worldwide who think selected factors are important before they buy products as of April 2018, by generation. It was found that 44 percent of Millennials and Gen Z customers expected to see user generated content such as testimonials, product reviews and photos before they were ready to make a purchase. The same was true for 27 percent of Baby Boomers.
Share of customers worldwide who think selected factors are important before they buy products as of April 2018, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (June 5, 2018). Share of customers worldwide who think selected factors are important before they buy products as of April 2018, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/891791/factors-important-before-purchase/
Salesforce Research. "Share of customers worldwide who think selected factors are important before they buy products as of April 2018, by generation." Chart. June 5, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/891791/factors-important-before-purchase/
Salesforce Research. (2018). Share of customers worldwide who think selected factors are important before they buy products as of April 2018, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/891791/factors-important-before-purchase/
Salesforce Research. "Share of Customers Worldwide Who Think Selected Factors Are Important before They Buy Products as of April 2018, by Generation." Statista, Statista Inc., 5 Jun 2018, https://www.statista.com/statistics/891791/factors-important-before-purchase/
Salesforce Research, Share of customers worldwide who think selected factors are important before they buy products as of April 2018, by generation Statista, https://www.statista.com/statistics/891791/factors-important-before-purchase/ (last visited November 22, 2024)
Share of customers worldwide who think selected factors are important before they buy products as of April 2018, by generation [Graph], Salesforce Research, June 5, 2018. [Online]. Available: https://www.statista.com/statistics/891791/factors-important-before-purchase/
