Share of craft beer drinkers Australia 2022, by age

In 2022, the highest share of Australian craft beer drinkers were aged between 30 and 39 at around 31 percent. By comparison, only 13 percent of craft beer drinkers were younger consumers aged between 18 and 29.

The Australian craft beer drinker

According to the same survey, the largest concentrations of craft beer drinkers in Australia were located in New South Wales, Victoria, and Queensland. This can be attributed in part to a higher population density in these areas, as well as a higher concentration of craft beer brewers and retail environments. The average craft beer consumer is also male; more than triple the share of respondents who said they had consumed craft beers were male rather than female.

Wider consumer profile

In contrast, the gender breakdown of adults who consume alcohol in Australia has remained at a similar level over the last few years; the share of male consumers has remained in the eighty percent range. For female consumers, the share has stayed around the high seventy percent mark.

A survey conducted in 2019 revealed that 12.8 of respondents consumed beer, wine, or other alcohol. Considering specific types of alcohol, 11.8 percent expressed a preference for wine, and 8.9 percent for beer.