In a survey conducted in mid-2019, 49 percent of U.S. smartphone users stated that their primary reason for unsubscribing from a brand or company's mobile messaging service was due to receiving too many messages or updates. On the other hand only six percent said they unsubscribed because they got too few messages.
Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019
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eMarketer. (September 11, 2019). Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/
eMarketer. "Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019." Chart. September 11, 2019. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/
eMarketer. (2019). Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/
eMarketer. "Leading Reasons Why Smartphone Users in The United States Unsubscribe from a Brand or Company's Mobile Messaging Services as of May 2019." Statista, Statista Inc., 11 Sep 2019, https://www.statista.com/statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/
eMarketer, Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019 Statista, https://www.statista.com/statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/ (last visited November 09, 2024)
Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019 [Graph], eMarketer, September 11, 2019. [Online]. Available: https://www.statista.com/statistics/891466/reasons-us-unsubscribe-brand-mobile-messaging-services/
