During a survey carried out in the second half of 2021 among U.S. publishers, it was found that they used on average 5.4 supply-side platforms (SSP). The number has been decreasing. However, the source projected that it would go back up to 5.8 platforms in 2022.
Average number of supply-side platforms (SSPs) used by publishers in the United States from 2020 to 2022
Characteristic
Number of SSPs
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* Forecast. Most recent result (H2 2021) comes from a survey carried out between August 25 and September 8, 2021. The source does not provide more specific dates for the earlier periods.
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Advertiser Perceptions. (March 2, 2022). Average number of supply-side platforms (SSPs) used by publishers in the United States from 2020 to 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/891257/number-ad-networks-exchanges-supply-side-platforms-used-publishers/
Advertiser Perceptions. "Average number of supply-side platforms (SSPs) used by publishers in the United States from 2020 to 2022." Chart. March 2, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/891257/number-ad-networks-exchanges-supply-side-platforms-used-publishers/
Advertiser Perceptions. (2022). Average number of supply-side platforms (SSPs) used by publishers in the United States from 2020 to 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/891257/number-ad-networks-exchanges-supply-side-platforms-used-publishers/
Advertiser Perceptions. "Average Number of Supply-side Platforms (Ssps) Used by Publishers in The United States from 2020 to 2022." Statista, Statista Inc., 2 Mar 2022, https://www.statista.com/statistics/891257/number-ad-networks-exchanges-supply-side-platforms-used-publishers/
Advertiser Perceptions, Average number of supply-side platforms (SSPs) used by publishers in the United States from 2020 to 2022 Statista, https://www.statista.com/statistics/891257/number-ad-networks-exchanges-supply-side-platforms-used-publishers/ (last visited August 24, 2024)
Average number of supply-side platforms (SSPs) used by publishers in the United States from 2020 to 2022 [Graph], Advertiser Perceptions, March 2, 2022. [Online]. Available: https://www.statista.com/statistics/891257/number-ad-networks-exchanges-supply-side-platforms-used-publishers/
