This statistic illustrates the parents' behaviors when purchasing baby and child products in China as of March 2017, by age of child. During the survey period, 91 percent of the respondents who had newborn babies under one year old stated that they would buy organic and eco-friendly products as far as possible.
Parents' behaviors when purchasing baby and child products in China as of March 2017, by age of child
of the surveyed cities, focus groups were held only in Shanghai and Chengdu
Method of interview
Face-to-face interview, online survey
Supplementary notes
*Middle-class parents in ten major cities in mainland China who have children under the age of six, at the same time, consumers who have purchased at least three categories of baby and child products in the past year.
Middle-class is defined differently by region, with monthly household income:
In Beijing, Shanghai and Guangzhou: RMB 15,000 or above;
In Chengdu, Wuhan, Shenyang, Nanjing and Changsha: RMB 9,000 or above;
In Suzhou and Qingdao: RMB 7,000 or above.
“Baby and child products” used in this survey refers to products used by babies and children under the age of six that belong to the following six categories: food, clothing, toys, sanitary care products, daily-use articles and furniture.
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HKTDC. (October 12, 2017). Parents' behaviors when purchasing baby and child products in China as of March 2017, by age of child [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/889507/china-parents-behavior-when-buying-baby-products-by-child-age/
HKTDC. "Parents' behaviors when purchasing baby and child products in China as of March 2017, by age of child." Chart. October 12, 2017. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/889507/china-parents-behavior-when-buying-baby-products-by-child-age/
HKTDC. (2017). Parents' behaviors when purchasing baby and child products in China as of March 2017, by age of child. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/889507/china-parents-behavior-when-buying-baby-products-by-child-age/
HKTDC. "Parents' Behaviors When Purchasing Baby and Child Products in China as of March 2017, by Age of Child." Statista, Statista Inc., 12 Oct 2017, https://www.statista.com/statistics/889507/china-parents-behavior-when-buying-baby-products-by-child-age/
HKTDC, Parents' behaviors when purchasing baby and child products in China as of March 2017, by age of child Statista, https://www.statista.com/statistics/889507/china-parents-behavior-when-buying-baby-products-by-child-age/ (last visited December 04, 2024)
Parents' behaviors when purchasing baby and child products in China as of March 2017, by age of child [Graph], HKTDC, October 12, 2017. [Online]. Available: https://www.statista.com/statistics/889507/china-parents-behavior-when-buying-baby-products-by-child-age/
