This statistic presents the most influential fashion-related accounts on Twitter in the United States of 2018. The influence ranking is based on a metric provided by Brandwatch, which scores Twitter accounts on an index value from zero to 100. A score of hundred represents the highest likelihood that the Twitter account is engaged with the respective audience on the social media platform through the various forms of communication. According the findings, in terms of fashion-related Twitter accounts with the most influence, cardiac surgeon and host of the television show, The Dr. Oz Show, Dr. Mehmet Oz had an audience influence score of 82 out of 100 index points. Additionally, musician and fashion designer Amy Nieves had a fashion audience score of 82 index points, showing that both those who are directly and indirectly related to the fashion industry have an influential position through their Twitter accounts.
Most influential fashion-related accounts on Twitter in the United States as of 2018
For each list, influencers are ranked by ‘Audience Influence’ which is a score out of 100 assigned estimating using a combination of likelihood they are to be talked about by an audience compared to the average Twitter user, and total retweets, mentions or replies from that audience.
Fashion-related Twitter accounts list those who are directly related to the fashion industry and those who are not, such as celebrities, artists, and entertainers.
*800 million tweets were analyzed to identify the most influential accounts on Twitter across all categories.
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Brandwatch. (July 16, 2018). Most influential fashion-related accounts on Twitter in the United States as of 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/888970/most-influential-fashion-related-twitter-accounts-usa/
Brandwatch. "Most influential fashion-related accounts on Twitter in the United States as of 2018." Chart. July 16, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/888970/most-influential-fashion-related-twitter-accounts-usa/
Brandwatch. (2018). Most influential fashion-related accounts on Twitter in the United States as of 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/888970/most-influential-fashion-related-twitter-accounts-usa/
Brandwatch. "Most Influential Fashion-related Accounts on Twitter in The United States as of 2018." Statista, Statista Inc., 16 Jul 2018, https://www.statista.com/statistics/888970/most-influential-fashion-related-twitter-accounts-usa/
Brandwatch, Most influential fashion-related accounts on Twitter in the United States as of 2018 Statista, https://www.statista.com/statistics/888970/most-influential-fashion-related-twitter-accounts-usa/ (last visited December 22, 2024)
Most influential fashion-related accounts on Twitter in the United States as of 2018 [Graph], Brandwatch, July 16, 2018. [Online]. Available: https://www.statista.com/statistics/888970/most-influential-fashion-related-twitter-accounts-usa/