People spending a lot of effort with social media image Australia 2017 by generation

Share of people who spend more effort maintaining their social media image and connections than in-person relationships in Australia in 2017, by generation

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Source

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Release date

August 2017

Region

Australia

Survey time period

March 2017

Number of respondents

2,000+

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Thinking about social networking, how much do you agree with the following statements? - I spend more effort maintaining my social media image and connections than in-person relationships."

Age groups are defined as follows:

  • - Trailing Millenials: 14-27 years
  • - Leading Millenials: 28-33 years
  • - Xers: 34-50 years
  • - Boomers: 51-69 years
  • - Matures: 70 years and older

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