Available data for marketing purposes in companies in Belgium 2017
This statistic shows the outcome of a survey question on the available data for marketing purposes in companies in Belgium in 2017. When Belgian marketing managers taking part in this survey were asked what data is available in their organization for marketing purposes, roughly 75 percent indicated that basic personal data or basic DMU data was available to them. Less than 15 percent, on the other hand, indicated that contextual data was available.
