Global wholesale revenue of Nike from 2020 to 2024, by customer segment

Nike's wholesale equivalent revenues worldwide from the fiscal years of 2020 to 2024, by segment

CharacteristicMen'sWomen'sKids'Jordan BrandOthers*
2024 20,868 8,586 5,111 6,988 -786
2023 20,733 8,606 5,038 6,589 -839
2022 18,797 8,273 4,874 5,122 -915
2021 18,391 8,225 4,882 4,780 -508
2020 16,430 6,954 4,199 3,687 -662
Created with Highcharts 7.2.2Revenue in million U.S. dollars*16,43016,43018,39118,39118,79718,79720,73320,73320,86820,8686,9546,9548,2258,2258,2738,2738,6068,6068,5868,5864,1994,1994,8824,8824,8744,8745,0385,0385,1115,1113,6873,6874,7804,7805,1225,1226,5896,5896,9886,988-662-662-508-508-915-915-839-839-786-786Men'sWomen'sKids'Jordan BrandOthers*20202021202220232024
-10,000010,00020,00030,00040,00050,000
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Release date

July 2024

Region

Worldwide

Survey time period

2020 to 2024

Supplementary notes

Figures relate to NIKE Brand wholesale equivalent revenues, which are considered non-GAAP financial measures, and are intended to provide context as to the total size of the NIKE Brand market footprint if the company had no NIKE Direct operations. NIKE Brand wholesale equivalent revenues consist of (1) sales to external wholesale customers and (2) internal sales from Nike's wholesale operations to their NIKE Direct operations, which are charged at prices comparable to those charged to external wholesale customers. 
* Others include products not allocated to Men's, Women's, NIKE Kids', and Jordan Brand as well as certain adjustments that are not allocated to products designated by consumer.

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