This statistic shows Nike's wholesale revenue worldwide from the financial years of 2020 to 2024, by customer segment. In fiscal 2024, Nike's Men's segment generated over 20 billion U.S. dollars in wholesale revenues.
Nike's wholesale equivalent revenues worldwide from the fiscal years of 2020 to 2024, by segment
(in million U.S. dollars)
Characteristic
Men's
Women's
Kids'
Jordan Brand
Others*
2024
20,868
8,586
5,111
6,988
-786
2023
20,733
8,606
5,038
6,589
-839
2022
18,797
8,273
4,874
5,122
-915
2021
18,391
8,225
4,882
4,780
-508
2020
16,430
6,954
4,199
3,687
-662
Created with Highcharts 7.2.2Revenue in million U.S. dollars*16,43016,43018,39118,39118,79718,79720,73320,73320,86820,8686,9546,9548,2258,2258,2738,2738,6068,6068,5868,5864,1994,1994,8824,8824,8744,8745,0385,0385,1115,1113,6873,6874,7804,7805,1225,1226,5896,5896,9886,988-662-662-508-508-915-915-839-839-786-786Men'sWomen'sKids'Jordan BrandOthers*20202021202220232024
-10,000010,00020,00030,00040,00050,000
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Figures relate to NIKE Brand wholesale equivalent revenues, which are considered non-GAAP financial measures, and are intended to provide context as to the total size of the NIKE Brand market footprint if the company had no NIKE Direct operations. NIKE Brand wholesale equivalent revenues consist of (1) sales to external wholesale customers and (2) internal sales from Nike's wholesale operations to their NIKE Direct operations, which are charged at prices comparable to those charged to external wholesale customers. * Others include products not allocated to Men's, Women's, NIKE Kids', and Jordan Brand as well as certain adjustments that are not allocated to products designated by consumer.
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Nike. (July 25, 2024). Nike's wholesale equivalent revenues worldwide from the fiscal years of 2020 to 2024, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/888763/nikes-revenue-by-customer-segment-worldwide/
Nike. "Nike's wholesale equivalent revenues worldwide from the fiscal years of 2020 to 2024, by segment (in million U.S. dollars)." Chart. July 25, 2024. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/888763/nikes-revenue-by-customer-segment-worldwide/
Nike. (2024). Nike's wholesale equivalent revenues worldwide from the fiscal years of 2020 to 2024, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/888763/nikes-revenue-by-customer-segment-worldwide/
Nike. "Nike's Wholesale Equivalent Revenues Worldwide from The Fiscal Years of 2020 to 2024, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/888763/nikes-revenue-by-customer-segment-worldwide/
Nike, Nike's wholesale equivalent revenues worldwide from the fiscal years of 2020 to 2024, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/888763/nikes-revenue-by-customer-segment-worldwide/ (last visited February 20, 2025)
Nike's wholesale equivalent revenues worldwide from the fiscal years of 2020 to 2024, by segment (in million U.S. dollars) [Graph], Nike, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/888763/nikes-revenue-by-customer-segment-worldwide/
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