This statistic shows the results of a survey conducted from February to June 2018 among adult American women on their preferred facial moisturizer brands. The results were sorted by recent purchases based on quality. During the survey, 22.7 percent of respondents said they prefer Olay based on higher quality; 20.1 percent of respondents stated they prefer Olay not based on higher quality.
United States: Women's brand preferences for facial moisturizer from February through June 2018, by recent purchase based on quality
Characteristic
Recent purchase based on higher quality
Recent purchase not based on higher quality
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The Brand Strength Monitor. (July 31, 2018). United States: Women's brand preferences for facial moisturizer from February through June 2018, by recent purchase based on quality [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/888717/us-womens-brand-preferences-for-facial-moisturizers-on-quality/
The Brand Strength Monitor. "United States: Women's brand preferences for facial moisturizer from February through June 2018, by recent purchase based on quality." Chart. July 31, 2018. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/888717/us-womens-brand-preferences-for-facial-moisturizers-on-quality/
The Brand Strength Monitor. (2018). United States: Women's brand preferences for facial moisturizer from February through June 2018, by recent purchase based on quality. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/888717/us-womens-brand-preferences-for-facial-moisturizers-on-quality/
The Brand Strength Monitor. "United States: Women's Brand Preferences for Facial Moisturizer from February through June 2018, by Recent Purchase Based on Quality." Statista, Statista Inc., 31 Jul 2018, https://www.statista.com/statistics/888717/us-womens-brand-preferences-for-facial-moisturizers-on-quality/
The Brand Strength Monitor, United States: Women's brand preferences for facial moisturizer from February through June 2018, by recent purchase based on quality Statista, https://www.statista.com/statistics/888717/us-womens-brand-preferences-for-facial-moisturizers-on-quality/ (last visited July 23, 2024)
United States: Women's brand preferences for facial moisturizer from February through June 2018, by recent purchase based on quality [Graph], The Brand Strength Monitor, July 31, 2018. [Online]. Available: https://www.statista.com/statistics/888717/us-womens-brand-preferences-for-facial-moisturizers-on-quality/
