Characteristics used for employer branding in the Netherlands 2017

Published by
Valentina Dencheva,
Oct 30, 2023
This statistic shows the outcome of a survey done on the characteristics used for employer branding in the Netherlands in 2017. As of 2017, roughly 30 percent of the HR professionals taking part in this survey indicated that their organization emphasizes employee responsibility to brand itself as an attractive employer.

How does your organization try to brand itself as an attractive employer?*

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Source

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Release date

February 2018

Region

Netherlands

Survey time period

July 24, 2017 to August 23, 2017

Number of respondents

707**

Special properties

HR professionals and managers

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Met welk van onderstaande kenmerken probeert jouw organisatie zich te onderscheiden als aantrekkelijke werkgever?" (English: With which of the following characteristics does your organization try to distinguish itself as an attractive employer?)

Multiple answers were possible.

** 607 HR-professionals and 100 managers

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