Subscription video on demand (SVOD) ownership Australia 2020, by generation

Published by
Christopher Hughes,
Apr 2, 2022
In 2020, 90 percent of trailing millennials said they had a subscription to a subscription video on demand (SVoD) service in Australia. By comparison, 25 percent of matures said they had an SVoD subscription.

Ownership of subscription video on demand (SVOD) in Australia in 2020, by generation

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Sources

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Release date

September 2020

Region

Australia

Survey time period

2020

Number of respondents

2,000+

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of the following subscriptions does your household purchase?"

Age groups are defined as follows:

  • - Trailing Millenials: 14-30 years
  • - Leading Millenials: 31-36 years
  • - Xers: 37-53 years
  • - Boomers: 54-72 years
  • - Matures: 73 years and older

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