This statistic presents the consumer expectations regarding purchasing directly from a brand manufacturer's website versus a retailer with multiple brands in the United States as of June 2017. According to the findings, 54 percent of consumers responded that their main purchasing expectation towards a brand manufacturer's website was the availability of more comprehensive information and guides about the product and category being sold; this is in comparison to purchasing directly from a multi-brand retailer instead.
Online shopper expectations regarding purchasing directly from a brand manufacturer's website versus a retailer with multiple brands in the United States as of June 2017
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Astound Commerce. (August 31, 2017). Online shopper expectations regarding purchasing directly from a brand manufacturer's website versus a retailer with multiple brands in the United States as of June 2017 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/887922/consumer-expectations-direct-purchases-brand-manufacturers-website-vs-multiple-brand-retailers/
Astound Commerce. "Online shopper expectations regarding purchasing directly from a brand manufacturer's website versus a retailer with multiple brands in the United States as of June 2017." Chart. August 31, 2017. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/887922/consumer-expectations-direct-purchases-brand-manufacturers-website-vs-multiple-brand-retailers/
Astound Commerce. (2017). Online shopper expectations regarding purchasing directly from a brand manufacturer's website versus a retailer with multiple brands in the United States as of June 2017. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/887922/consumer-expectations-direct-purchases-brand-manufacturers-website-vs-multiple-brand-retailers/
Astound Commerce. "Online Shopper Expectations regarding Purchasing Directly from a Brand Manufacturer's Website versus a Retailer with Multiple Brands in The United States as of June 2017." Statista, Statista Inc., 31 Aug 2017, https://www.statista.com/statistics/887922/consumer-expectations-direct-purchases-brand-manufacturers-website-vs-multiple-brand-retailers/
Astound Commerce, Online shopper expectations regarding purchasing directly from a brand manufacturer's website versus a retailer with multiple brands in the United States as of June 2017 Statista, https://www.statista.com/statistics/887922/consumer-expectations-direct-purchases-brand-manufacturers-website-vs-multiple-brand-retailers/ (last visited January 08, 2025)
Online shopper expectations regarding purchasing directly from a brand manufacturer's website versus a retailer with multiple brands in the United States as of June 2017 [Graph], Astound Commerce, August 31, 2017. [Online]. Available: https://www.statista.com/statistics/887922/consumer-expectations-direct-purchases-brand-manufacturers-website-vs-multiple-brand-retailers/
