Leading e-commerce segments in China 2022, by market share

Published by
Yihan Ma,
Dec 20, 2024
According to the report published by PPRO, the toys and hobbies segment accounted for around 26 percent of China's e-commerce market in 2022. In comparison, fashion products took up a quarter of China's online market.

Leading e-commerce segments in China in 2022, based on market share

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Release date

April 2023

Region

China

Survey time period

2022

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