U.S. manufacturer website functionality and feature importance 2017
This statistic presents the most important features and functionalities according to online shoppers in the United States when visiting a brand manufacturer's website as of June 2017. According to the findings, 65 percent of consumers stated that the feature of onsite search and navigation as very important when visiting a brand manufacturer's website, while only 25 percent of respondents reported similar opinions towards the features of live chat.