Global: smart home segment home entertainment penetration rate 2019-2028

The global household penetration rate in the 'Home Entertainment' segment of the smart home market was forecast to continuously increase between 2023 and 2028 by in total 15 percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 22.16 percent and therefore a new peak in 2028. Notably, the household penetration rate of the 'Home Entertainment' segment of the smart home market was continuously increasing over the past years.

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Penetration rate of the smart home segment home entertainment worldwide from 2019 to 2028

Characteristic	Household penetration rate in percent
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Smart Home market Home Entertainment comprises the sale of products and services for multi-room entertainment (e.g. sound systems) as well as connected remote controls and streaming devices (e.g. Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

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