Growth of mobile advertisement expenditure Southeast Asia 2016-2021

Published by Statista Research Department, Sep 18, 2024
The statistic shows the annual growth rate of mobile advertisement expenditure in Southeast Asia from 2016 to 2021. According to the forecast, by 2021, the mobile advertisement expenditure will decrease by 9.3 percent compared to the previous year.

Growth of mobile advertisement expenditure in Southeast Asia from 2016 to 2021

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Source

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Release date

September 2017

Region

Asia, APAC

Survey time period

2016

Supplementary notes

* Forecast.

Note: According to the source, the spending includes display (banners, video and rich media) and search. But excludes SMS, MMS and P2P messaging based advertising.

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Overview

5

Market segments

6

Ad spend and ad spend waste

3

Ad reach

6

Consumer preferences

4

Further related statistics

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