According to a 2023 survey conducted among small and medium-sized businesses selling on Amazon, Home and kitchen was the most popular category among small sellers on Amazon's online marketplace, with over a third (35 percent) of respondents saying they had such products listed there for sale. In addition, 26 percent of the sellers surveyed reported selling products in the beauty and personal care category.
Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023
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Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023
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Jungle Scout. (April 6, 2024). Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023 [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout. "Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023." Chart. April 6, 2024. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout. (2024). Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023. Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout. "Leading Product Categories for Small and Medium-sized Business (Smb) Sellers on Amazon 2023." Statista, Statista Inc., 6 Apr 2024, https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout, Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023 Statista, https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/ (last visited February 25, 2025)
Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023 [Graph], Jungle Scout, April 6, 2024. [Online]. Available: https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
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