According to a 2023 survey conducted among small and medium-sized businesses selling on Amazon, Home and kitchen was the most popular category among small sellers on Amazon's online marketplace, with over a third (35 percent) of respondents saying they had such products listed there for sale. In addition, 26 percent of the sellers surveyed reported selling products in the beauty and personal care category.
Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023
Characteristic
Share of respondents
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Jungle Scout. (April 6, 2024). Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout. "Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023." Chart. April 6, 2024. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout. (2024). Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout. "Leading Product Categories for Small and Medium-sized Business (Smb) Sellers on Amazon 2023." Statista, Statista Inc., 6 Apr 2024, https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout, Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023 Statista, https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/ (last visited July 03, 2024)
Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023 [Graph], Jungle Scout, April 6, 2024. [Online]. Available: https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/