Main Amazon product categories for small and medium-sized business (SMB) sellers 2023

Published by Daniela Coppola, May 24, 2024
According to a 2023 survey conducted among small and medium-sized businesses selling on Amazon, Home and kitchen was the most popular category among small sellers on Amazon's online marketplace, with over a third (35 percent) of respondents saying they had such products listed there for sale. In addition, 26 percent of the sellers surveyed reported selling products in the beauty and personal care category.

Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023

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Release date

April 2024

Region

Worldwide

Survey time period

December 1, 2023 to January 3, 2024

Number of respondents

2,000 Amazon sellers*

Age group

18 years and older

Special properties

Multiple answers possible

Supplementary notes

* Respondents from 100 countries, on all 20 Amazon marketplaces.

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Overview

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United States

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European Union

6

Platforms

8

Order fulfillment & fraud management

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