Most visited towns by tourists in Croatia 2021-2023

In 2023, approximately 19.5 million arrivals were recorded in Croatia’s travel accommodation establishments. The capital Zagreb received the largest number of visitors, with over 1.3 million arrivals. Dubrovnik came in second place, having attracted more than 1.2 million tourists in 2022.

Tourism in Dubrovnik

Dubrovnik has long been a favored tourist destination owing to its historic landmarks and distinctive Old Town. Moreover, following its first appearance in the popular Game of Thrones series in 2011 as the main filming location for King’s Landing, Dubrovnik has attracted even more visitors. The number of overnight tourist arrivals in the town peaked in 2019 at over 1.5 million. However, figures fell considerably over the following years due to the restrictions introduced by the coronavirus (COVID-19) pandemic and the number of visitors reached only 786,000 in 2022.

Croatia’s offering for nature lovers

Besides sunny beaches and historic buildings, Croatian national parks also attract a high number of tourists. In 2023, the Plitvice Lake National Park, known for its waterfalls, recorded 1.45 million visitors. Krka National Park was the second most popular destination for nature enthusiasts, with approximately one million visitors.