Overnight tourist arrivals in Dubrovnik, Croatia, increased at a fast pace throughout the 2010s, surpassing 1.4 million in 2019. The outbreak of the coronavirus (COVID-19), however, brought a halt to this trend, reducing tourism in the city to just 220 thousand visitors in 2020 before figures began to increase again, standing at 786 thousand visitors in 2022. These figures do not include the large number of excursionists and cruise passengers that typically enter the city during the peak season.
Coping with Dubrovnik’s popularity
For many years the city of Dubrovnik has been a leading destination in the Mediterranean. As in many of Europe’s most prominent tourist cities, however, increasing visitor numbers led to problems with overtourism, to the point that UNESCO warned that Dubrovnik’s world heritage status was at risk. In order to cope with the limited capacity and resources, the city launched plans in 2017 to make tourism more sustainable, including limiting the number of cruise ships calling at the port and the number of visitors entering the city.
Tourism across Croatia
As in Dubrovnik, there was a growing number of international tourist arrivals throughout Croatia before the pandemic hit. The country has various coastal cities on the Adriatic Sea that are also popular tourist destinations. The Dalmatia region, where Dubrovnik is based, covers much of the coastline of Croatia and includes the city of Split. The Istrian peninsula in the north, where the city of Pula is based, is also popular. According to Croatia’s national tourist board, the capital Zagreb was the most visited city in Croatia.
Number of overnight tourist arrivals in Dubrovnik, Croatia from 2012 to 2022
(in 1,000s)
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Croatian National Tourist Board. (July 1, 2023). Number of overnight tourist arrivals in Dubrovnik, Croatia from 2012 to 2022 (in 1,000s) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/886613/dubrovnik-tourist-arrivals/
Croatian National Tourist Board. "Number of overnight tourist arrivals in Dubrovnik, Croatia from 2012 to 2022 (in 1,000s)." Chart. July 1, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/886613/dubrovnik-tourist-arrivals/
Croatian National Tourist Board. (2023). Number of overnight tourist arrivals in Dubrovnik, Croatia from 2012 to 2022 (in 1,000s). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/886613/dubrovnik-tourist-arrivals/
Croatian National Tourist Board. "Number of Overnight Tourist Arrivals in Dubrovnik, Croatia from 2012 to 2022 (in 1,000s)." Statista, Statista Inc., 1 Jul 2023, https://www.statista.com/statistics/886613/dubrovnik-tourist-arrivals/
Croatian National Tourist Board, Number of overnight tourist arrivals in Dubrovnik, Croatia from 2012 to 2022 (in 1,000s) Statista, https://www.statista.com/statistics/886613/dubrovnik-tourist-arrivals/ (last visited October 31, 2024)
Number of overnight tourist arrivals in Dubrovnik, Croatia from 2012 to 2022 (in 1,000s) [Graph], Croatian National Tourist Board, July 1, 2023. [Online]. Available: https://www.statista.com/statistics/886613/dubrovnik-tourist-arrivals/