This statistic shows the percentage of survey respondents that felt select ways about direct-to-consumer pharmaceutical marketing in the United States as of 2017. According to the data, 88 percent of respondents felt that direct-to-consumer ads "tell people about new treatments".
Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017
Characteristic
Percentage of respondents
DTC ads allow people to be more involved in their health care
79%
DTC ads alert people to symptoms that are related to a medical condition they may have
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PhRMA. (July 24, 2018). Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/886560/direct-to-consumer-pharma-ads-us-opinions/
PhRMA. "Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017." Chart. July 24, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/886560/direct-to-consumer-pharma-ads-us-opinions/
PhRMA. (2018). Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/886560/direct-to-consumer-pharma-ads-us-opinions/
PhRMA. "Percentage of U.S. Consumers That Felt Select Ways about Direct-to-consumer (Dtc) Ads That Address Patient Knowledge as of 2017." Statista, Statista Inc., 24 Jul 2018, https://www.statista.com/statistics/886560/direct-to-consumer-pharma-ads-us-opinions/
PhRMA, Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017 Statista, https://www.statista.com/statistics/886560/direct-to-consumer-pharma-ads-us-opinions/ (last visited July 22, 2024)
Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017 [Graph], PhRMA, July 24, 2018. [Online]. Available: https://www.statista.com/statistics/886560/direct-to-consumer-pharma-ads-us-opinions/
