Italy: organic veg food consumers 2016, by type

This statistic depicts the shares of consumers buying organic veg food in Italy in 2016, by category. According to source, the greatest part of consumers declared to be vegetarian or vegan. The profile of consumers buying organic food made out of vegetables was connected to other characteristics such as the high monthly income (67 percent) or the higher education, as 65 percent of consumers were at least graduated.