E-commerce direct e-mail marketing metrics in Italy 2020

Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company

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Release date

2021

Region

Italy

Survey time period

2020

Supplementary notes

Data is based on e-mails sent through MailUp platform.

Receiving rate is the share of e-mails delivered without bounces or errors.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
Click-through rate is the share of e-mails where users clicked on all links.
Unique open rate is the share of e-mails read by unique users.

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