E-commerce direct e-mail marketing metrics in Italy 2020
According to data provided by MailUp, the click-to-open rate for e-mails that users received from business-to-consumer e-commerce businesses was 13.4 percent.
Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company
Source
In cooperation with
Release date
2021
More information
Region
Italy
Survey time period
2020
Supplementary notes
Data is based on e-mails sent through MailUp platform.
Receiving rate is the share of e-mails delivered without bounces or errors.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
Click-through rate is the share of e-mails where users clicked on all links.
Unique open rate is the share of e-mails read by unique users.
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
MailUp. (April 23, 2021). Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp. "Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company." Chart. April 23, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp. (2021). Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp. "Metrics of Direct E-mail Marketing from E-commerce Companies in Italy in 2020, by Type of Company." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp, Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company Statista, https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/ (last visited December 26, 2024)
Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/