This statistic presents the most common ways how companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018. According to the findings, 78 percent of respondents stated that if they could access improved purchase behavior data from e-commerce marketplaces they would use that data to diagnose if their customers are buying somewhere else or if they are simply lost when they leave their website. Only one percent of respondents stated that they would not use such improved purchasing behavior data, if the opportunity was there.
How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018
Characteristic
Share of respondents
Diagnose if customers are buying somewhere else or are simply lost when they leave our site
78%
Identify potential competitive strengths and weaknesses
54%
Identify and address places where buyers get stuck in the funnel
54%
Understand if investment in marketplace advertising is paying off
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How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018
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Jumpshot. (June 20, 2018). How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/883853/marketing-professionals-use-purchase-behavior-data-e-commerce-marketplaces/
Jumpshot. "How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018." Chart. June 20, 2018. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/883853/marketing-professionals-use-purchase-behavior-data-e-commerce-marketplaces/
Jumpshot. (2018). How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/883853/marketing-professionals-use-purchase-behavior-data-e-commerce-marketplaces/
Jumpshot. "How Companies Would Use Improved Purchasing Behavior Data from E-commerce Marketplaces According to Marketing Professionals in The United States as of 2018." Statista, Statista Inc., 20 Jun 2018, https://www.statista.com/statistics/883853/marketing-professionals-use-purchase-behavior-data-e-commerce-marketplaces/
Jumpshot, How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018 Statista, https://www.statista.com/statistics/883853/marketing-professionals-use-purchase-behavior-data-e-commerce-marketplaces/ (last visited April 28, 2025)
How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018 [Graph], Jumpshot, June 20, 2018. [Online]. Available: https://www.statista.com/statistics/883853/marketing-professionals-use-purchase-behavior-data-e-commerce-marketplaces/
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