This statistic presents the share of online shopping customers versus share of online sales in the United States as of the second quarter of 2018, by platform. According to the findings, U.S. online only customers represented 44 percent of the total customers, while only constituting a share of 24 percent for the entirety of retail sales.
Distribution of online shopping customers vs. share of retail sales in the United States as of 2nd quarter 2018, by platform
Characteristic
Omnichannel customers
Online only customers
Offline only customers
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Criteo. (August 28, 2018). Distribution of online shopping customers vs. share of retail sales in the United States as of 2nd quarter 2018, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/883268/share-online-shopping-customers-vs-sales-by-platform-usa/
Criteo. "Distribution of online shopping customers vs. share of retail sales in the United States as of 2nd quarter 2018, by platform." Chart. August 28, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/883268/share-online-shopping-customers-vs-sales-by-platform-usa/
Criteo. (2018). Distribution of online shopping customers vs. share of retail sales in the United States as of 2nd quarter 2018, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/883268/share-online-shopping-customers-vs-sales-by-platform-usa/
Criteo. "Distribution of Online Shopping Customers Vs. Share of Retail Sales in The United States as of 2nd Quarter 2018, by Platform." Statista, Statista Inc., 28 Aug 2018, https://www.statista.com/statistics/883268/share-online-shopping-customers-vs-sales-by-platform-usa/
Criteo, Distribution of online shopping customers vs. share of retail sales in the United States as of 2nd quarter 2018, by platform Statista, https://www.statista.com/statistics/883268/share-online-shopping-customers-vs-sales-by-platform-usa/ (last visited July 22, 2024)
Distribution of online shopping customers vs. share of retail sales in the United States as of 2nd quarter 2018, by platform [Graph], Criteo, August 28, 2018. [Online]. Available: https://www.statista.com/statistics/883268/share-online-shopping-customers-vs-sales-by-platform-usa/