Market share of leading smartphone brands in Taiwan August 2024
As of August 2024, Apple accounted for about 24 percent of smartphone sales in Taiwan excluding online sales from official websites, trailing the market leader Samsung by eight percentage points.
Smartphone market in Taiwan
Offline smartphone sales within the Taiwanese market witnessed a peak in October 2019. Since then, monthly sales volume spikes in October or November of each month. While Apple held the largest share of the mobile market, Huawei lost its market share among the major vendors in the Taiwanese market as of the middle of 2020.
Smartphone usage
The increase in smartphone sales in Taiwan was paralleled by the number of smartphone users which saw a 15 percent increase in the five-year span between 2015 and 2020. This comes as no surprise with over 91 percent of respondents aged over twelve owning a smartphone of August 2019, as shown by a yearly survey conducted by the National Development Council of Taiwan. More than 80 percent of households in Taiwan accessed the internet via mobile 3G or 4G internet as of 2019, showing a heavy reliance on smartphones for internet usage.
