Mobile game monetization preferences of new gamers in select countries 2021

Published by
J. Clement,
May 26, 2023
An October 2021 survey found that ad-supported games was the most popular monetization models among new mobile gamers in the United States. New gamers are defined as mobile gamers who didn’t play mobile games before the initial peak of the COVID-19 pandemic, and continued to play at least an hour a week thereafter.

Monetization preferences of mobile games according to new gamers in selected countries as of October 2021

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Release date

February 2022

Region

Worldwide

Survey time period

October 2021

Number of respondents

global n=5,711

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

New Gamers: Those who only started playing since the onset of the pandemic (January 2020 – June 2020)

Established Gamers: Gamers who have been playing since before the onset of the pandemic (before January 2020)

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