Channel preference for online shopping Vietnam 2019-2022

Published by

Jul 5, 2024

As surveyed in 2022, e-commerce websites were the most preferred online shopping channel among online shoppers in Vietnam, as stated by 70 percent of the respondents. In that year, clothing, footwear, and cosmetics were the most popular online shopping category among shoppers in the country.

Preferred channels for online shopping among online shoppers in Vietnam from 2019 to 2022

Characteristic	2019	2020	2021	2022
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

July 2023

More information

Region

Vietnam

Survey time period

2019 to 2022

Number of respondents

5,951 respondents

Age group

18 years and older

Special properties

among online shoppers nationwide

Method of interview

Online survey

Supplementary notes

Figures prior to 2021 were from previous reporting.

Citation formats

Other statistics on the topic
Social commerce in Vietnam

Penetration rate of leading social media apps among internet users in Vietnam as of 3rd quarter of 2023, by generation

Social Media & User-Generated Content

Leading active social media apps among consumers Vietnam in Q3 2023, by generation

E-commerce market value in Vietnam from 2014 to 2022 with a forecast for 2023 (in billion U.S. dollars)

Key Figures of E-Commerce

E-commerce market value in Vietnam 2014-2023

E-Commerce

Penetration rates of e-commerce channels among consumers Vietnam Q3 2024

Daily time spent using social media in Vietnam from 2nd quarter 2018 to 3rd quarter 2024 (in hours and minutes)

Social Media & User-Generated Content

Daily time spent using social networks Vietnam Q2 2018-Q3 2024

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Buy now

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$1,299 USD

per month, billed annually ¹

Buy now

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Leading companies trust Statista:

Related reports: Available to download in PDF or PPTX format

All data
in one format

Social commerce in Vietnam

41 page/s
English
pptx
Detailed references

Everything on "Social commerce in Vietnam" in one document: edited and divided into chapters, including detailed references.

Go to report

Further reports

E-commerce in Vietnam

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation