Leading e-commerce websites in Italy 2021, by popularity score

* In order to explain how the popularity score is calculated, the sources adds the following information:
"The ranking is calculated on the basis of the following parameters:
- Access: total monthly unique visitors in Italy (estimate Casaleggio Associati on Google data)
- Popularity on the Net: quotes of the name of the company or brand on other sites, price comparators, blogs and forums.

The ranking is based on estimates of data available on the Internet, has no statistical value but is indicative of the power relationships between the various players."