As of November 2020, Amazon was the most popular e-commerce website in Italy with a popularity score of 1,278 index points. The score is calculated based on unique monthly visitors in Italy, and online popularity based on user sentiment. Second-ranked Apple Store had a score of 641 points.
Most popular e-commerce websites in Italy as of September 2021, by popularity score
* In order to explain how the popularity score is calculated, the sources adds the following information:
"The ranking is calculated on the basis of the following parameters:
- Access: total monthly unique visitors in Italy (estimate Casaleggio Associati on Google data)
- Popularity on the Net: quotes of the name of the company or brand on other sites, price comparators, blogs and forums.
The ranking is based on estimates of data available on the Internet, has no statistical value but is indicative of the power relationships between the various players."
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Casaleggio Associati. (September 14, 2021). Most popular e-commerce websites in Italy as of September 2021, by popularity score [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/881474/ecommerce-marketplaces-ranking-by-popularity-score-in-italy/
Casaleggio Associati. "Most popular e-commerce websites in Italy as of September 2021, by popularity score." Chart. September 14, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/881474/ecommerce-marketplaces-ranking-by-popularity-score-in-italy/
Casaleggio Associati. (2021). Most popular e-commerce websites in Italy as of September 2021, by popularity score. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/881474/ecommerce-marketplaces-ranking-by-popularity-score-in-italy/
Casaleggio Associati. "Most Popular E-commerce Websites in Italy as of September 2021, by Popularity Score." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/881474/ecommerce-marketplaces-ranking-by-popularity-score-in-italy/
Casaleggio Associati, Most popular e-commerce websites in Italy as of September 2021, by popularity score Statista, https://www.statista.com/statistics/881474/ecommerce-marketplaces-ranking-by-popularity-score-in-italy/ (last visited December 22, 2024)
Most popular e-commerce websites in Italy as of September 2021, by popularity score [Graph], Casaleggio Associati, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/881474/ecommerce-marketplaces-ranking-by-popularity-score-in-italy/
