Call center market size by region 2012-2017

Europe had the largest call center market in 2017, generating around 50 billion U.S. dollars in revenue, followed by North America, with 45 billion U.S. dollars. Latin America had the smallest market in that year, with 20 billion U.S. dollars in revenue.

Call center market

The call center market includes the section of an organization that provides assistance to customers by phone. This can be for existing customers, for example by answering queries about the product or service they purchased, or for sales-based activities to obtain new customers. Given the broad nature of these services, virtually every industry is represented in the call center market, making it a prime candidate for outsourcing. Outsourcing can achieve lower costs through locating call center infrastructure in countries with lower costs, such as India and the Philippines, and significantly reduce the capital expenditure required to set up a call center. This has led to a growing outsourced call center market that is expected to reach 82.6 billion U.S. dollars by 2020.

Overall market growth

Some analysts expect the overall call center market to experience strong growth in coming years, predicting it will more than double in size by 2022. However, other analysts expect growth to be more limited and unevenly spread. For example, some predict the European market to shrink in size by 2025, while the United States will grow to be the largest market. Data from the last few years seems to support the hypothesis that the U.S. market will overtake Europe, with many more new call centers opening there between 2016 and 2018.