Leading websites in the insurance sector in the UK 2024, by share of voice

Published by Daniela Coppola, Dec 9, 2024

In the United Kingdom, comparethermarket.com was the leading insurance website in terms of share of voice, with approximately 6.15 percent. The websites gocompare.com and moneysupermarket.com followed with 4.36 and 1.86 percent, respectively.

Leading insurance comparison websites in the United Kingdom (UK) in the 3rd quarter 2024, by share of voice

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Release date

July 2024

Region

United Kingdom

Survey time period

Q3 2024

Supplementary notes

Insurance sector includes; business, health and life, home, auto, car and travel insurance.

*Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. The top 20 players in the chart have the highest share of voice across 16,456 search terms.

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Statistics on " Motor insurance in the UK "

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Sales metrics/consumption

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Customer perspective/specialties

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