Leading websites in the banking sector in the UK 2017, by share of voice

Leading banking websites in the United Kingdom (UK) as of June 2017, by share of voice

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Release date

2018

Region

United Kingdom

Survey time period

June 8th, 2017

Number of respondents

74,000 websites

Supplementary notes

Banking includes; commercial and business, credit, loans and mortgages as well as retail and private banking.

Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms in Google UK, to showcase traffic, organic performance and share of voice across more than 74,000 websites.

* The 'Others' category displays performance across every remaining site within the 'Banking' category.

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