The statistic presents the leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018. During the survey, 46 percent of responding agencies said they were comfortable with AI-run inventory selection and optimization, while the same was true for 52 percent of marketers.
Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018
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Magnetic. (July 13, 2018). Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/880706/marketers-acceptance-ai-tech-run-campaign-stages/
Magnetic. "Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018." Chart. July 13, 2018. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/880706/marketers-acceptance-ai-tech-run-campaign-stages/
Magnetic. (2018). Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/880706/marketers-acceptance-ai-tech-run-campaign-stages/
Magnetic. "Leading Stages of Ad Campaign Execution Where Marketing and Agency Professionals Are Comfortable with Ai-enabled Technology Automation in The United States as of June 2018." Statista, Statista Inc., 13 Jul 2018, https://www.statista.com/statistics/880706/marketers-acceptance-ai-tech-run-campaign-stages/
Magnetic, Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018 Statista, https://www.statista.com/statistics/880706/marketers-acceptance-ai-tech-run-campaign-stages/ (last visited December 19, 2024)
Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018 [Graph], Magnetic, July 13, 2018. [Online]. Available: https://www.statista.com/statistics/880706/marketers-acceptance-ai-tech-run-campaign-stages/
