This statistic shows the results of a survey on the main future challenges regarding the application of artificial intelligence (AI) and automation for the marketing and advertising industry in Europe in 2018. The survey found that two thirds of European advertisers thought that gaining trustworthy insights into what drives business outcomes was one of the major challenges when it came to using AI and automation in advertising.
Main future challenges for artificial intelligence (AI) application and automation in the advertising industry in Europe 2018
Characteristic
Gaining trustworthy insights into what drives business outcomes
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IAB Europe. (July 11, 2018). Main future challenges for artificial intelligence (AI) application and automation in the advertising industry in Europe 2018 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/880695/ai-challenges-in-digital-advertising-in-europe/
IAB Europe. "Main future challenges for artificial intelligence (AI) application and automation in the advertising industry in Europe 2018." Chart. July 11, 2018. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/880695/ai-challenges-in-digital-advertising-in-europe/
IAB Europe. (2018). Main future challenges for artificial intelligence (AI) application and automation in the advertising industry in Europe 2018. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/880695/ai-challenges-in-digital-advertising-in-europe/
IAB Europe. "Main Future Challenges for Artificial Intelligence (Ai) Application and Automation in The Advertising Industry in Europe 2018." Statista, Statista Inc., 11 Jul 2018, https://www.statista.com/statistics/880695/ai-challenges-in-digital-advertising-in-europe/
IAB Europe, Main future challenges for artificial intelligence (AI) application and automation in the advertising industry in Europe 2018 Statista, https://www.statista.com/statistics/880695/ai-challenges-in-digital-advertising-in-europe/ (last visited December 18, 2024)
Main future challenges for artificial intelligence (AI) application and automation in the advertising industry in Europe 2018 [Graph], IAB Europe, July 11, 2018. [Online]. Available: https://www.statista.com/statistics/880695/ai-challenges-in-digital-advertising-in-europe/
