The statistic presents the share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018. During the survey, 21 percent of responding agencies said they were comfortable with fully automated AI-run campaigns, while the same was true for 23 percent of marketers.
Share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018
Characteristic
Agency
Marketer
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Question: Given the current state of AI automation, to what degree are you comfortable allowing AI-enabled ad tech to automate the execution of your advertising campaigns?
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Magnetic. (July 13, 2018). Share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/880681/marketers-comfort-ai-tech-running-campaigns/
Magnetic. "Share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018." Chart. July 13, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/880681/marketers-comfort-ai-tech-running-campaigns/
Magnetic. (2018). Share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/880681/marketers-comfort-ai-tech-running-campaigns/
Magnetic. "Share of Marketing and Agency Professionals Who Are Comfortable with Ai-enabled Technology Automated Handling of Their Campaigns in The United States as of June 2018." Statista, Statista Inc., 13 Jul 2018, https://www.statista.com/statistics/880681/marketers-comfort-ai-tech-running-campaigns/
Magnetic, Share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018 Statista, https://www.statista.com/statistics/880681/marketers-comfort-ai-tech-running-campaigns/ (last visited July 22, 2024)
Share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018 [Graph], Magnetic, July 13, 2018. [Online]. Available: https://www.statista.com/statistics/880681/marketers-comfort-ai-tech-running-campaigns/
